No, this is not the beginning of a multilevel marketing pitch. In fact, the pitch is an old story with a different twist, and it begins with the old adage that exercise is good for you. Shocker!? Here are a couple of facts that the local health club rarely mentions.

It’s now and has been a proven fact that exercise will make you smarter. Simple blood flow and increased nerve growth in the brain improve cognition and decrease the amount of degeneration of brain cells. In other words, exercising isn’t about being vain; it’s about being smart.

An additional item rarely mentioned is that exercise helps with sleep. When someone sleeps more sound, they need fewer hours of sleep, which could result in doing something much more productive like being awake. In addition, exercise helps wear out the body physically, which allows one to fall asleep faster and decrease insomnia.

The combination of these two improvements could very well provide a business justification for 45-60 minutes at the gym. An alternative take on this is that regular exercise will prolong a person’s ability to think and focus as they age, which is a bonus that needs little salesmanship.